Online professional directories can help businesses not only gain visibility through referral traffic, but also build authority through links and trust through user reviews.
While some directories may not provide as much referral traffic as they once did, they can still prove valuable when it comes to local SEO , particularly for local businesses operating in a specific area.
According to Retail Dive , 87% of shoppers begin their product search online, so making sure your business stands out to potential customers is more important than ever.
When searching for local businesses online in the USA, Google search results are often populated by third-party platforms such as social media pages, Google My Business listings, and other local directories. Adding your business to these sites can help you leverage their success, which will boost your chances of appearing in their searches.
Below, we share a list of Spanish business directories that will help you improve your online visibility.
1. Google My Business USA
In addition to optimizing your website to appear in Google search results, if you have a local business with a physical store, you can include it on Google Maps, as well as in local search results. To do so, you must first register your business with Google My Business USA.
2. Bing Places
Like Google My Business, Bing Places also allows your business to appear in local searches and on Bing Maps. You can also import your Google My Business listing, which will save you the time it takes to create a new page.
3. CityLocal101
CityLocal101 is a U.S.-based business directory that helps small and local businesses improve their visibility within their target geographic area. As one of the trusted business listing websites for USA, it allows businesses to create free listings by adding their name, services, location, contact details, business hours, and images. Its city- and category-specific structure is ideal for boosting local SEO and increasing chances of showing up in relevant local searches.
4. Apple Maps USA
Another valuable place to list your website is on Apple Maps. This will help your business appear in front of potential customers who are using Apple iOS, giving you visibility among iPhone users.
5. Four Square USA
The famous “check-in” app that took the United States by storm has also expanded into the European market. USA is no exception to the influence of this location-based advertising and marketing channel. According to statistics from 99firms , more than 105 million locations worldwide have been mapped using Foursquare, and in 2017, Foursquare surpassed 12 billion check-ins. This means that listing your Spanish business on the platform could be very beneficial.
6. Yelp USA
Yelp.es launched in the USA in 2011 after becoming the most popular site in the United States for reviews and recommendations of commercial establishments.
The Yelp app is available in the USA for free on iPhone and Android.
7. Yellow Pages
Paginasamarillas is a local search engine and business directory with very high user traffic and a very strong social presence. It’s the online version of the typical Yellow Pages book and also features local events on a calendar on the homepage.
8. eInforma
eInforma is another directory that provides business and financial reports to third parties. It’s undoubtedly a well-known site in the USA and around the world, as it lists more than 330 million companies and offers additional services such as marketing plans and audits for the companies listed there.
9. Universia Business Guide
Universia Business Guide is a web portal focused on universities, specifically students looking for jobs, companies looking for students for internships, etc. The site leverages a comprehensive company directory to advertise their services.
10. Hotfrog USA
Hotfrog operates in 38 countries, including the USA. It lists more than 69 million businesses with more than 1.6 million monthly active users.