May 8, 2021

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Why a Mobile App May Fail in the Most Popular App Store

4 min read
Google App Store

Mobile App Failure Reasons

Mobile phones hold great importance in people’s lives making them completely dependent on the apps to perform simple tasks. Mobile app offer functionalities that anyone couldn’t have ever imagined of enabling people to use it from any location and at any time.

Every day, various mobile app launches on Play Store, but very few reach the target downloads in a day or even a month making step by step progress to the business success. There are businesses that launch stunning mobile apps with an extensive range of features with market competitive app functionalities but are unable to attract users.

A wide variety of components are involved when writing an app strategy that needs to focus on essential elements like market research, customer needs, audience preferences, and user behavior. In this article, you will get to know all the major reasons that could be a cause of your mobile app failure.

  1. Poorly Researched Market & Audience

Before starting the development process of your mobile app, it’s essential to have complete knowledge about your market and target audience. Proper research about the audience not only helps in developing a process that meets their needs but also contributes to the creation of marketing campaigns that attract users.

A mobile app’s success strategy is firmly rooted in market and user research. An app may have multiple groups of users, thus it’s necessary to first create an early plan creating user personas and identifying central demographics.

You can never reach the defined business goal if you build an app without research on user behavior and defining the audience that may fail strategies used for use cases and app features.

  1. Lack of Unique Functionalities

App stores are overloaded with similar apps yielding purposes and functionalities alike each other. With a deep understanding of the competitive market, you will be benefited by knowing the strengths and weaknesses of your competitions. A new mobile app with a massive App Store following can launch their app that contains the same old features that other competitive apps are offering.

For the overall success of your business, user loyalty must be optimized using a unique value proposition (UVP) as the first step in your mobile app process. Mobile app prototyping is another method of UVP focusing on user-centric original app design and development.

  1. Not Choosing Platform Wisely of Mobile App

Different platforms like Android and IOS have intuitive interface guidelines and operate in different ways appealing to a wide range of user groups. Considering the choice of the user’s Smartphone, you can already gain useful information with the statistical data. This gained knowledge influences your app-related decision like the monetization or marketing strategy.

You much take intelligence decision based on the user information, such as for IOS apps the monetization strategy buy relay on the in-app purchases, while for Android users ad placements are the best choice. Solid understating about user behavior is crucial here as without the knowledge about changing user behaviors you wouldn’t be able to develop a mobile app that meets the user needs.

  1. Poor User Experience

A variety of components are involved in the development of an app to provide the best user experience. The first step to consider is to focus on the interface, create a user-friendly interface that is simple and easy to understand. If a user struggles in performing basic app functions and can’t figure out which functionality is used to perform a specific task, then it will result in poor usability.

Some issues including app slow performance, long load time, features difficult to access and long registration processes must be handled when building an app. Your mobile app must benefit the users keeping in mind all their preferences and designing an impressive, interacting and engaging interface.

  1. Improper Testing

Invest in QA that holds great importance in any app and ensures quality according to the specified requirements. Quality Assurance team makes sure that all the errors from minor bugs to major issues are handled within the app and is it completely ready for the massive launch on Store.

It tests the app in various manners and finds out any issue that may impact the user experience or through which it may crash. A single crash may forbid the users to use app ever again, thus leaving a negative impact of the business on the audience. It may even increase the negative comments about your mobile application development services in the App Store that prevent most of the user to download it.

In the end, it could be stated now that the above information is appropriate for business operators who want to develop a fail-proof mobile application.


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