TikTok is growing as a highly competitive marketing space. Brands that are present on TikTok have an upper hand that the brands without TikTok presence lack. This means that it has become an inevitable measure to promote a business. TikTok offers opportunities for direct and indirect promotions. This helps brands grow enormously in the digital space. TikTok videos, live streaming, and messaging act as an indirect promotion. The TikTok ads act as a direct promotion. Now, we will narrow it down to TikTok ads. Strategic direct promotion converts leads to customers. Stay tuned to improve your conversion rates!
Type of TikTok Ads
Knowing the types of TikTok ads gives you a competitive edge. Moreover, you can learn which ads are effective by analyzing profiles through a TikTok counter and saving time by experimenting. Watch what type of ads work well for your competitors and creators with a similar target audience. This could help you get on the right track. As a start, here is a list of types of TikTok ads:
- In-Feed Video Ads
- TopView Ads
- Branded Effects
- Spark Ads
- Carousel Ads
- Playable Ads
- LIVE Shopping Ads
In-Feed Video Ads
In-feed TikTok video ads are the most widely used method of TikTok advertising. These in-feed video ads appear like the usual TikTok videos but consist of a direct link for purchasing a product or service. It can also include calls-to-action buttons that direct you to the website of a brand. On the whole, any interactions that happen with an in-feed video ad result in the user visiting a business website or app installation software. This is a very direct and formal approach. Anyone could create such TikTok infeed video ads, but they could be posted only through a TikTok Ads Manager account.
TopView Ads
When you open TikTok, a 3-second video ad appears and covers the full screen. Such a fullscreen video ad is said to be a TopView ad. They are great for brand announcements, product launches, or creating clout for offers. This type of ad comes with interactive add-ons that enhance the messages and stop the audience from ignoring the ads. They act as hooks for ads. These ads have an audio facility, too, making them more interesting. This type of ad can be up to 60 seconds long, but keep it under 5 seconds for utmost impact.
Branded Effects
These branded effects ads let brands connect with the creators on TikTok. It persuades creators to publish authentic creations based on the brand’s requirements. This is more or less a collaboration. This branded effect ads campaign can help produce targeted and unique ads. The more creative it is, the more people it will reach. Creators can choose whom they want to partner with and promote. They can choose brands according to their convenience. Also, brands can choose creators according to their needs. These ads play a significant role in TikTok’s marketing.
Spark Ads
Spark Ads are created with the use of their own posts or the posts of other creators. This operates with a feature called mentions. A video is boosted, and the engagement received is attributed to the organic video. The Sparks ad will display the title and cannot be edited with a TikTok ads manager account. You need not stress thinking about the perfect captions. And there are no restrictions for video resolution or duration.
Carousel Ads
Carousel ads are ads that consist of multiple videos made for the purpose of promotion. You could combine multiple images or videos in your ad and make it into a carousel. They are essential for driving traffic, improving conversions, and promoting apps. First, understand where you can use this type of ad by analyzing profiles using a TikTok counter app. Then, proceed with creating ads. You can also use this ad as your in-feed ad. Thus, this serves as a multipurpose ad format. This is why a wide range of marketers and businesses prefer this type of ad.
Playable Ads
Playable ads let users operate the game or play the game for 10 to 20 seconds. This creates a live experience, and people are more likely to take action through these types of ads. The immersive experience provided by the playable ads is ideal for promoting gaming companies. Brands wishing to offer a demo through ads can also try this method of advertising.
LIVE Shopping Ads
If you have set up your TikTok ship already, you can access the LIVE Shopping Ads feature. Through these ads, you could showcase your shoppable products and sell them directly. The leads do not need to visit your website. This is basically promoting your TikTok shop. This is the most direct promotion that can be done on TikTok.
Wrapping Up:
TikTok ads are your staircase to heaven. Use the different types of ads periodically and get heightened results. Create authentic videos with a strategic boost. Then, make it your way to success. Understand the role of different TikTok ads and utilize them accordingly. Use the insights in this article to upgrade your TikTok presence.
