Trapstar is more than a clothing brand — it’s a movement born from the heart of the streets. Known for its bold graphics, underground attitude, and deep roots in London culture, Trapstar has grown from a local secret into a global streetwear icon. With fans ranging from UK youth to international celebrities, Trapstar represents rebellion, identity, and the voice of a new generation.
The Origins: From the Streets of London
Trapstar was founded in 2008 by a group of friends — Mike, Lee, and Will — in West London. What started as a bedroom operation printing tees and hoodies soon became a cult label. The name “Trapstar” is a blend of “trap” (street hustle) and “star” (celebrity lifestyle), reflecting the contrast of struggle and ambition that defines the brand.
The founders began by selling clothes out of car trunks and underground pop-ups. Their motto:
“It’s a Secret” — a phrase that added mystery and exclusivity to the brand’s early drops.
Trapstar’s Aesthetic: Dark, Edgy, and Real
Trapstar stands out for its bold graphics, sharp silhouettes, and rebellious tone. The brand’s signature style includes:
- Gothic fonts & block lettering (often “TRAPSTAR” across the chest or back)
- Black, red, and white colorways that deliver contrast and aggression
- Puffer jackets, graphic hoodies, and oversized tees as staples
- Military and tactical influences, like utility vests and cargos
- Messages like “It’s A Secret,” “Fully Autonomus,” or “No Rules” to reflect street defiance
Every collection feels like a statement. It’s not about blending in — it’s about standing out with confidence and grit.
The Rise: From Local to Global
Trapstar’s rise came from organic growth and cultural respect. Before it ever hit major retailers, it was already respected in London’s music, sports, and street scenes. The co-signs came naturally:
- Rihanna was seen rocking Trapstar early on
- Jay-Z became an investor through Roc Nation
- UK rap legends like Stormzy, Giggs, Dave, and Headie One have all repped the brand
- American stars including The Weeknd, Travis Scott, and A$AP Rocky have been spotted in Trapstar fits
That international visibility turned Trapstar into a streetwear heavyweight.
Key Pieces: Must-Have Trapstar Items
Here are some iconic and in-demand Trapstar pieces:
- Trapstar Decoded Hoodie – Features bold branding across the chest or back
- Chenille Tracksuits – Rich texture and premium feel
- Puffer Jackets – Oversized, warm, and instantly recognizable
- Shooter Jackets & Gilets – Military-inspired layering pieces
- T-Shirts with reflective graphics – Clean, sharp, and statement-making
Trapstar keeps its drops limited and seasonal, which adds exclusivity to every collection.
Culture & Community
Borsello Trapstar isn’t just fashion — it’s tied deeply to UK grime, drill, and rap culture. The brand became part of the uniform for artists and fans alike. Wearing Trapstar is like repping a code — a badge of pride for those who live the lifestyle.
The brand is also involved in:
- Pop-up events and exclusive launches
- Collaborations with artists and music labels
- Street-level activations that bring fashion directly to the community
Why People Love Trapstar
- ✅ Authenticity – Trapstar comes from the streets, not a corporate office
- ✅ Limited Drops – Every piece feels exclusive and rare
- ✅ High-Quality Materials – Durable construction with comfort and fit
- ✅ Cultural Relevance – It’s a brand of the people, not just for show
- ✅ Global Reach, Local Roots – From West London to worldwide, Trapstar has stayed true
How to Style Trapstar
Trapstar clothing fits perfectly into modern streetwear wardrobes. Here’s how to rock it:
- Pair a Decoded hoodie with cargo pants and Air Max sneakers
- Layer a Trapstar puffer over a graphic tee for colder days
- Match chenille tracksuits with a bucket hat or fitted cap for that full UK look
- Keep accessories simple — let the brand speak for itself
Final Thoughts
Trapstar is not just about fashion — it’s about identity, culture, and self-expression. It was built on grit, grind, and a love for the streets. From humble beginnings to international fame, Trapstar has never lost its edge.