The way we shop and purchase has always been changing and the values that we uphold when we purchase the things we want or need are seen as a great factor that affects how we do it and what we buy and even where we buy it. One of the greatest agendas of the current market trend is on buying and supporting local produce and stores. Here are some of the great reasons why we should support local.
Generates more jobs
Every local store that is being put up has a bigger positive impact on its immediate community and one of which is the generated jobs for the locals who will be working or will be supplied for a such local store.
Take for example, if one store is being invested in then the business owner might actually need some people to look after the business or maybe they’d need a cleaning service for their store, the idea here is that such ventures generate many opportunities for earning and profit not just for the owner but also for others as well.
Frequent Promos
One of the great things about small businesses is that because they are most likely starting from the bottom, they are actually trying to gain more patronage and customers on a daily basis and one way that they do this is through putting up promo deals and frequent sale days to gain more and more costumers. Layaway and discount deals are one of the most common methods they use.
Thus, in buying and supporting local you are not just supporting a business but nevertheless, you are creating an opportunity for yourself to be a wise shopper or simply save money. With a more frequent announcement of these promo deals, each local store is expecting to have an increase in sales and thus the continuity of supply and demand flows forward.
More Convenient
One of the greatest frictions in doing business is the aspect of convenience for the buyer. It is one of the factors in which a person might or might not purchase a specific product. If there is too much friction and the buyer gained lesser than what they have bargained for then the friction increases in a way that hinders the person to purchase again.
Now with local stores, the purchasing dynamic is more convenient and has lesser friction because the store is most likely located near the person’s vicinity and they probably know the owner of the store, which basically lessens the friction and increases the number of purchases done in that certain store.
In the realm of business, it is not always the case of money but in the most basic parts, the business is about creating patronage and creating a bridge between what is wanted and what is supplied. Supporting local stores helps a lot not only at the macro level of the economy but also on the most basic level of having the owner be able to support their family with the business they have.