If you have a blog that you’re trying to promote or get ranked on Google, there are some important things you should know. One of these is to treat your blog like a business. The other is to use affiliate marketing and Google AdWords.
Organization is key
A travel blog serves as a gateway into a community of travelers. Travelers can share their own experiences, exchange ideas, and engage in debates. Bloggers may also use the medium to promote their own products or services.
For instance, a blog entry about a certain city’s best coffee shop promises an enjoyable experience. It’s also important to note that a lot of effort and time go into writing these posts. So, it’s no wonder that most travel bloggers burn out and quit.
The most successful bloggers employ a mix of tactics. Some, like the Pro Travel Bloggers Association (PTBA), are dedicated to fostering business relationships within the industry. Others, such as Facebook groups, are brutally honest.
One of the most important aspects of any blogging endeavor is the organization. Keeping track of data such as the number of visitors and their age and location is a must, and the use of Google Analytics is the best way to do it.
Sponsored trips are usually paid for by tourism boards
Getting a sponsored trip is great for a blogger but finding the right trip can be tricky. The best way to land a press trip is by contacting the tourism board directly.
Most tourism boards will have a website where you can fill out a form. This may or may not include a media request form. You can also contact them via social media and ask for the correct marketing rep.
A slew of travel industry conferences take place around the globe every month. These events are ideal for networking with tourism board teams and marketing executives.
Another way to win the hearts of tourism boards is to offer them a service. For example, some travel bloggers offer to do social media posting for a fee. Other companies may pay you to write a review of their property.
Affiliate marketing
There are a lot of different ways you can make money blogging about travel. One way is through affiliate marketing. This involves promoting products and earning commissions when a visitor purchases something through the link.
The goal is to build trust with your readers and boost your chances of them making a purchase. To do this, you must write relevant content. That is, content that appeals to your readers and reflects their needs.
To do this, you must research and choose the right programs to promote on your blog. Make sure that the affiliates offer offers that are relevant to your audience. Also, look for affiliates with a proven track record.
You must also write a high-quality post. For example, if you are writing a review of a hiking shoe, you should describe its benefits, draw comparisons between it and other hiking shoes, and explain why you prefer one over another.
Google AdWords
Google AdWords is a great way to boost traffic to your travel blog. It’s a scalable, measurable advertising option that will increase your lead count without breaking the bank.
When you set up a Google AdWords campaign, you can target travelers actively looking for tours. In fact, you can even retarget visitors who have previously visited your site.
Using Google AdWords, you can also reach people searching for targeted destinations or countries. You can even display your ad on other websites, including YouTube.
Aside from targeting specific travelers, you can also target specific keywords. For example, if you own an apartment in Verona, you can target visitors who are looking for Verona accommodations. If you are a tour operator, you might want to target people who are planning a trip to a certain city.
Treating your blog as a business
If you’re looking to turn your travel blog into a real money maker, there are a few things you should know. It takes a lot of work and dedication to make your blog a success, so it’s important to put in some time.
One of the best ways to start off is by creating an email list. Email is a more personal form of communication, and people are more likely to see your message than they are on social media.
When it comes to building your list, remember to offer useful content. For example, provide tips on traveling on a budget, or give readers suggestions for a good hotel.
Another way to make money with your travel blog is to offer products. You can sell travel guides, ebooks, and even t-shirts. This is the most common method of monetizing a blog.