• To gain followers on X, you need to create a strategy to have a relevant presence on the social network;
• An important tip is to maintain an active presence, tweeting regularly about topics relevant to your target audience. This increases the visibility of your profile;
• Additionally, use relevant hashtags in your tweets to increase discoverability by users interested in the same topics you’re covering.
Maintain an active X presence by tweeting regularly about topics relevant to your target audience. Consistent tweeting increases your profile’s visibility.
Have you managed to gain followers on X yet? If you have created an account for your online store, it is essential to gain active followers to increase the reach of your brand and, over time, generate sales.
1. Take care of your brand profile
“First impressions are lasting impressions.” — You’ve heard that expression before, right? Well, it also applies to presenting your professional profile and to standing out and gaining followers on X.
Since this is a page related to your brand, we suggest that you select your store’s logo as the account photo. The social network’s recommended dimensions are 400×400 pixels. For the cover image, with 1500×1500 pixels choose something light but with identity. In other words, it should:
• Contain little information;
• Portray your business identity;
• Convey credibility.
In the website area, don’t forget to enter your store’s URL.
2. Follow to be followed
Initially, try to follow well-positioned accounts that operate in the market related to your brand. Also follow the followers of your competitors, as there is a high chance that they will be interested in your content and follow you back.
However, before doing so, carefully read X’s technical limits for following, which, in short, limit you to 400 accounts that can be followed per day. You must respect this rule; otherwise you may be penalized, such as having your account temporarily blocked.
3. be active
Having an active account is key to gaining followers on X. This is because, on the network, everything happens very quickly and thousands of tweets are sent every day.
Therefore, it is necessary to be present so that your followers can interact with your posts. In addition, it is important to respond to interactions, create connections, like relevant posts and retweet posts from other users.
If you sell home furniture, for example, post decorating articles, giving tips on how to harmonize different spaces. And, if you don’t have much content to share yet, look for other relevant content to retweet.
4. Keep an eye on digital influencers
Digital influencers are well-known people in the virtual world who create engaging and often viral content. As a result, their posts on social media reach a massive number of users and potential followers.
For this reason, it is important to observe and seek to build relationships with influencers. If, at first, you do not have the capital to invest in a paid partnership, at least try to follow them and observe how their posts are constructed — this will certainly generate ideas for your own profile.
Additionally, when it makes sense, reply to tweets from influencers in your niche. This will help you gain more visibility and, consequently, gain followers on X organically.
5. Create a content strategy
X is a social network that requires simple, direct and colloquial language (the kind we use in our daily lives). Therefore, don’t use too many protocols. Take advantage of this medium to vary the formats: don’t just stick to text, post photos, GIFs and videos too.
Stay informed. Create and personalize content related to market trends. To stay organized, our tip is to create an editorial calendar, that is, a schedule with all the tasks related to your content strategy.
Set how many posts you want to make per day and/or week and create a frequency. You can even post specific times, such as: “We’ll have makeup tutorials every Wednesday.”
The ideal is to produce content that is relevant to your brand, with the aim of creating a connection with the follower, before presenting your product and actually generating sales.
6. Post at the best times
According to research from Sprout Social, the best times to post on X are between 9am and 3pm on weekdays. The best times to post are Monday through Thursday (especially 9am to 3pm). The lowest engagement time is Sunday morning.
However, it all depends on your target audience. So, watch the flow: do some testing and see when your followers interact the most. X’s feed is chronological, so it’ll be easy to follow.
Over time, your followers will eagerly await your posts and new information — which will enable greater sharing of content and, therefore, of your page and brand.
7. Use hashtags
X was the social network that launched hashtags, so it’s only fair to use them. These are keywords preceded by a hash sign (#), used to identify trending content.
Through them, it is possible to be directed to a search that lists all the people and pages that are talking about that particular subject and, obviously, using that hashtag.
In addition to adding attractive content and reaching new followers, you can create other hashtags related to your brand. But, of course, don’t forget to use hashtags wisely. As we said, they are keywords, so don’t create phrases and repeat several in the same tweet.
